News

STB at Northampton University

17.11.2008

Stocks Taylor Benson’s Creative Director, Lysa Millergill and designer, Neil Watts set a brief for second year BA HONS graphic communications students at Northampton University.

STB have been working and supporting Northampton University for 20 years, helping with lectures, providing sponsorship and work placement for students. STB founder - Glenn Taylor is an ex student of Northampton and several other employees, including Neil Watts (who was student of the year 2004!) have also graduated from the University. STB are committed to investing in design education and have found the lecturers and students at Northampton very receptive to their input.

Teaming up with course leader Barry Wenden and year tutor James Smith, STB have set a testing creative brief to run over a two week period, which is a very challenging time frame for students at this level. The brief is to design a complete identity for a new telecommunications company, including brand name, tone of voice and packaging. 30 students were briefed in smaller groups of 10 by Lysa and Neil at the University. Each student was provided with a briefing pack including a great deal of background information to help them get started.

Lysa, Neil and Glenn Taylor will be returning to the University at the end of the project to see how they have fared, something they are all very excited about! The results of the brief, plus pictures will be reported after the presentation.