News

STB Scoop National Business Calendar Awards

04.02.2009

Our 2009 calendar for Antalis has won top place in two categories at the prestigious National Business Calendar Awards,
against tough competition from - amongst others - Pirelli, British Airways, Virgin Atlantic, WWF, HSBC, The Natural History Museum
and Ann Summers. 

The brief was to create a calendar promoting Antalis, Europe's largest paper distributor. Antalis are keen to gain greater awareness of their environmental credentials and dispel the myth that paper manufacturers destroy rainforests and the environment. Stocks Taylor Benson’s response was to devise a series of origami creations that linked to factual statements about how Antalis and its suppliers are looking after the planet. The origami creations were then photographed and placed into backgrounds that make them relevant to the appropriate month in the year.

The Judges Commented: "This calendar demonstrates the almost perfect marketing message. The conceptual approach of this calendar was greatly admired by the judges. The gentle colour-washes throughout the year, the challenging origami tasks, combined with excellent functionality as a calendar, made this calendar a unanimous choice."