News

Antalis Curious Collection

02.04.2009

We have just been appointed to work on an innovative new mailer campaign to highlight the striking uses of the
Curious Collection range of papers from Antalis.
 
The campaign, called ‘Curious Curiousities’, will run over the course of 2009 and use different creative designs and themes to bring
the Curious Collection products to life. The mailers have been designed to promote this unusual range and to show a variety of different
print techniques and finishes.
 
The first concept ‘ A Lover’s Yarn’ is centred around a love story with a difference.  In a story book format it tells the tale of a beautiful
maiden and a chivalrous, handsome gentleman who fall in love at first sight but discover all is not what it seems. It showcases exquisite
printing and includes fine detail laser cutting on the front cover.
 
Mailers will be sent to 8,000 designers and end users and over the course of the year themes will include an ‘amazing multiplying
rabbit’ and ‘a fresh take on tarot cards’ – watch this space!