News

Pure Oriental

26.11.2009

Kitchen Craft, one of the UK’s largest kitchenware companies, commissioned Stocks Taylor Benson to redesign
packaging for its Pure Oriental range of cookware.

The brief for the extended range involved pack construction before STB provided design, photography and artwork for sleeves,
boxes and recipe swing tags. Translations have been incorporated for the European markets.

The design communicates the professional qualities of the range.  It is important for the packaging to create maximum impact
when products are merchandised together and this has been achieved with a design that provides a coherent look and captures
the oriental cooking experience. The design also exploits the gift potential of the range.