News

The Classic Collection

26.11.2009

Kitchen Craft has launched a new collection of kitchen products called Classic Collection
with packaging design by Stocks Taylor Benson.

The range includes a popular mix of accessories, storage, kitchen textiles and cleaning products. STB created the identity
and designed packaging for different formats including boxes, sleeves, swing tickets and labels. The products in the range
reflect Kitchen Craft’s rich heritage dating back to 1850 and this has been incorporated into the design as a ‘badge’ of authenticity
design had to reflect vintage style with superior modern performance.

Typefaces from the era create a classic and vintage feel whilst the use of bright colours injects a contemporary feel. STB introduced
a number for each product in the range to encourage collectibility.