News

Morrisons Fruit Juices

13.01.2010

Stocks Taylor Benson has recently redesigned the complete range of fruit juices for Morrisons, including Smoothies,
‘Not from Concentrate’ and ‘From Concentrate’ 100% Juices. Fresh and tempting photography of fruit is used in different
ways on each juice type to both tempt the customer and describe the product offer. On the Not from Concentrate packs the
fruit is backed by an explosion of juice, on the smoothie packs the photography is manipulated to appear smoother and on
the From Concentrate the fruit is enhanced to look 3D. The range has started to appear in limited stores and is receiving
positive feedback.