
Great design. Period!
We have just completed a truly original redesign of Wilkinson’s Femcare range, no twee daisies and
butterflies here!
Wilkinson’s tasked us with looking at the category in a different way and to create something that would compete with the top brands rather than being a me-to own label. Our solution uses abstract, free flowing imagery in bright, attractive colours against a clinical white background – attractive on shelf and yet discrete in the shopping basket.
The redesigned range is out now and looks great on shelf with customers coming back month after month to make
a purchase.




